Win Metawin’s Macaron Brand “SOURI” Hits Sweet Spot with 156 Million Baht in Revenue

From heartthrob actor to dessert mogul, Win Metawin is proving that his star power extends far beyond the screen.

His boutique dessert brand, SOURI, has taken the local F&B scene by storm—reportedly raking in a jaw-dropping 156 million baht in revenue in the past year alone.

Launched just a few years ago with a focus on premium French-style macarons, SOURI has quickly evolved into one of the trendiest dessert brands in Thailand. With over 100,000 macarons sold each month, it’s clear the brand has found its sweet spot.

What’s behind the success? SOURI’s reputation for impeccable quality, innovative flavors, and daily fresh production has earned it a cult following among both fans and foodies. From delicate Choux au Craquelin to artisanal ice cream and signature drinks, SOURI’s expanding menu has helped the brand stay fresh and relevant.

Despite modest beginnings—earning 14 million baht in revenue and operating at a small loss in its first year—SOURI’s exponential growth has turned it into a full-fledged dessert empire. In 2024, the company turned the corner, earning 17 million baht in net profit, marking its most profitable year yet.

But Win’s business ventures don’t stop at sweets. He also holds 14 million shares in Thai media giant ONEE (the company behind One31 channel), valued at approximately 30 million baht. It’s a strategic investment that aligns with his growing influence in both entertainment and entrepreneurship.

Alongside SOURI, Win has launched the fashion label VELENCE and the dessert café Cosie, known for its fluffy chiffon cakes.

Of course, fans first fell in love with Win as an actor. He shot to stardom after his breakout role in the hit 2020 BL drama “2gether: The Series,” where his on-screen chemistry and charm captivated audiences across Asia. Since then, he’s become a household name—and now, a force in the lifestyle and business world too.

From red carpets to pastry kitchens, Win Metawin is serving success by the slice—and we’re eating it up.